http://www.alexandrayee.com/hellothere daily 1.0 2024-01-23 https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1525849189260-BB8B7HK9OT4YT02HK2SK/fitbitversa_banner.png WELCOME - Fitbit Versa The smartwatch & OS that empowers you to live your best life. https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1495069329664-HK47J2GMM88RAYLDH42R/SoloAdventure_Splash_Bl_2x.png WELCOME - Fitbit Adventures Be inspired and motivated in achieving your goals. https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1442954323247-T2RFQIW15HEY17RGCAFW/DeviceEmailBanner1.png WELCOME - Chatbaka Voice Messenger A safer alternative to texting while driving. https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1442959124485-T61HMS9GUYI6ALFYGCTE/HopOverBanner.jpg WELCOME - HopOver Nearby Messenger Find friends instantly. https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1442958587617-D4OH79KLNKRLVUJR93OW/landscape-1428070363-la-traffic.jpg WELCOME - Medium Article What inspired the creation of Chatbaka. https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/d1a59ad9-ab71-425b-b39b-1e369c3b5f70/planningsteppermap.png WELCOME - Planscape Fellowship A collaboration with CNRA x Google.org https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/d0e39909-e566-4c8b-9cc6-42bbdf5e7d39/Screen+Shot+2022-08-04+at+12.07.48+PM.jpg WELCOME - Google Pixel Buds GOOGLE PIXEL BUDS More details coming soon https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1443483881306-S9UPFN26F0P6EZUS6ROI/designprocess1.png WELCOME https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1444070807448-UXRTHOA1QOL15NM0QPM4/sketches_wireframe.jpeg WELCOME https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1705363294845-HZVYCNBAYCLKD4PQ7U1O/PXL_20220704_002131473.PANO.jpg WELCOME https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1705363487819-8NW5FO7QUY3FM5HMJGSM/52389177178_523ecaf11c_o.jpg WELCOME https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1443336565242-NDM8QY46X5CLL2BMBX0H/alex_bemore.jpg WELCOME https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1442956927414-Y9FVLULW1TNI6INX4J4W/alex_bemore.jpg WELCOME https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1444179689602-BAOOGLNZSCU5Y3WXK8VB/brainstormingprocess2.png WELCOME http://www.alexandrayee.com/hopover-2 daily 0.75 2015-09-29 https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1443508148500-5JZOU93EEKS5OGW6HBBW/2014-10-15+15.12.47.jpg HopOver U https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1443508148500-5JZOU93EEKS5OGW6HBBW/2014-10-15+15.12.47.jpg HopOver U https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1443506101526-9YSOTZZOVZOR4QSZHHTH/IMG_0093+copy.JPG HopOver U https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1443506148960-445ZBK510ZMXEN0YTPHU/IMG_0093.JPG HopOver U https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1443506273305-3J32Y2HRXLTPAI8FD6A0/IMG_9701.JPG HopOver U https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1443506332604-A6K9NXST1OLI98CLKX7Q/IMG_9859.JPG HopOver U https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1443506392329-9K64P9LWQQUMECVPX99V/IMG_9888.JPG HopOver U https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1443506430289-P7G6SUMTQQ7YWELKWXB5/IMG_9984.JPG HopOver U https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1443508786413-BENUZ2PJM0DR3MMF3G66/HO-mapscreens.png HopOver U http://www.alexandrayee.com/alexyee daily 0.75 2015-02-25 http://www.alexandrayee.com/about daily 0.75 2023-02-23 https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1425284816322-4BBE8TAV081LZNE7EULD/alex_bemore.jpg About http://www.alexandrayee.com/campus-visits daily 0.75 2015-03-30 https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1425456490098-52T8ILKMVR6SHS3D1ELD/2014-10-16+15.32.32.jpg Campus Visits After the campus visits wrapped up, the Marketing Manager, Social Media Manager/Copywriter and I, sat together to document the qualitative trends we saw in users' responses to the app. This exercise helped us build a vision and critical understanding of our next steps. https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1425451636900-Y6PV4P8B2DWFVHA7B70D/2014-10-09+14.35.22.png Campus Visits https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1425451707028-C797XT15VJ0UQZ0R475S/2014-10-07+12.19.57.png Campus Visits https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1425451883613-HYBFZNPYPAQQEDHRU6XP/2014-10-14+14.27.36.png Campus Visits https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1425452124842-XIAWDK86DUIGVOG012ZG/IMG_9984.JPG Campus Visits https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1425452453208-Y2DBYB9UK3X8OF9CT7H1/IMG_9837.JPG Campus Visits https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1425452463134-R6BFQI3WY9QWWIXZVC4C/IMG_9888.JPG Campus Visits https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1427697720019-5J5J73G387F8OFQL3PNV/IMG_0093+copy.JPG Campus Visits http://www.alexandrayee.com/hopover-iteration-1 daily 0.75 2015-09-24 https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1425456490098-52T8ILKMVR6SHS3D1ELD/2014-10-16+15.32.32.jpg Iterations After the campus visits wrapped up, the Marketing Manager, Social Media Manager/Copywriter and I, sat together to document the qualitative trends we saw in users' responses to the app. This exercise helped us build a vision and critical understanding of our next steps. https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1425457279390-TNZWEK6K5DHK24OQLCUK/drawingboard.jpg Iterations https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1425461590765-6PW6LMGIW0DF902CGWT8/2014-10-31+12.33.20.jpg Iterations https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1425461614432-3Q566Z1Z3GVAYBSW5MQ1/2014-11-03+13.27.33.jpg Iterations https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1425461639060-VEEQ4GMVCL7P12HD2QNB/2014-11-03+13.42.44.jpg Iterations https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1425461663193-AQHHNR1TBTNPIQRYWQOU/2014-11-03+14.42.19-2.jpg Iterations https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1425461686643-0GXT0E3UKEDOPYQEVSYK/2014-11-03+15.10.21.jpg Iterations https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1425462041589-0IX3EX6NWVKD86MXG7D7/Screenshot+2015-03-04+01.39.00.png Iterations https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1425462096628-KJFVC8T5YZJY93U7OGM2/compose8.2.png Iterations https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1425462096784-WLH62IF3MTHLHWGZDTN7/compose8.3.png Iterations https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1425459169920-QL9FM31TNK7QH3JH4YGL/composePreV1.jpg Iterations NOTE: the screens above are old high-fidelity wireframes to illustrate how to compose a Hop. The visual design went through another pass before launching on the App Store. https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1427696851333-Y0670Q2KEX46FU8ECHT6/HO_v2Compose_test.png Iterations http://www.alexandrayee.com/process daily 0.75 2015-09-28 https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1443483986045-WK7XGCH0RXQ57EVPUN5B/image-asset.png Design Process https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1442994258186-XBGTTQGE808O41V0JAJF/customerjourney.jpg Design Process Define Customer Journeys + Core User Stories https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1442994122673-0VTXB0GKLJBWKAQ8DL56/20150421_154836.jpg Design Process Involve the development team early + consistently https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1442994866676-8E3F71N8J2S5CN0GJ3D7/2015-01-28+18.15.13.jpg Design Process Sketch lots and lots of ideas https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1442993578542-Z3PMG8PKJXAFEFMBNWQ9/GroupSwitch3.png Design Process Create wireframes to walk team through use-case stories https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1442993614877-1U1UNTWIF2W705J0YLTM/Marvel_protos.png Design Process Prototype low-fidelity or high-fidelity depending on test goals https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1443047773400-9OHDA7GJXRER263HXSQE/image-asset.png Design Process Listen intently to users' direct feedback + watch carefully for intuitive behavioral patterns. https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1443047845062-E64VSKL39U8JLANIOMKD/chatbaka+toast+logic.png Design Process Write behavioral logic & the copy users will see https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1443039888164-RPNC2SATKT55KRKUOYS6/Specs_Settings-long.png Design Process Deliver specifications and edits on UI polish to development team with each new build https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1443048118298-CDB9DH0AERPR3ZRPSQ8Q/data-analytics.png Design Process Ship Marketing Assets, Analyze Data, Metrics, and Impact https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1443044709969-P4GENL5YGD5QDJ841UB6/designprocess.jpg Design Process http://www.alexandrayee.com/fitbit-adventures daily 0.75 2017-07-03 https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1498159265194-HDA9NXM0DGS1JJXO63LK/image-asset.png Fitbit Adventures https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1498160086706-YUXS559G7LHT6RWK8ULK/AdventuresLaunch_team.png Fitbit Adventures https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1498159849872-WP481V080HAU3W8UFH0A/image-asset.png Fitbit Adventures https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1498165790922-UE1NEVN9GLIUIH3K9KAD/image-asset.png Fitbit Adventures https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1498159699350-ZS5BG0L96KN5HGI25M5U/image-asset.png Fitbit Adventures https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1498159639494-8676IAB2P47S8UT4YFCN/image-asset.png Fitbit Adventures https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1498158998884-OS29ST8G8CUCV75QMZTW/AdvPP_01%402x.png Fitbit Adventures https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1498159101811-D0YBSF6HPQBDYOWX1415/image-asset.png Fitbit Adventures https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1498159546718-BD1M7GXKUT61JSTKB2JB/image-asset.png Fitbit Adventures https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1498158792617-DXC0SNUVZKXAR5Z0FX3T/AdvPP_01%402x.png Fitbit Adventures https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1498157902860-TUVF751J27S8Y5YKKFTU/AdventuresProjectPageBanner_lg.png Fitbit Adventures http://www.alexandrayee.com/fitbitversa daily 0.75 2018-04-12 https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1526104065063-LAH5AVCS950SW1BNBNIB/usabilitytest.png Fitbit Versa https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1525569610113-30Y8X0BCUMKXWWBLIVCE/versaproject_13.png Fitbit Versa https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1526078851289-P6QJE9JK3MBPQB8ZACT3/versaproject_04_onboarding1.png Fitbit Versa - ON-DEVICE TOOLTIPS Interactive onboarding experience for new users and firmware updates. Contact me to learn more. https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1526078877849-44ZIAKAOD2BT7AB2PH42/versaproject_04_powermoves.png Fitbit Versa - POWER MOVES Quick-action features – music controls, payments and shortcuts – for lives on the go. Contact me to learn more. https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1524462729888-R4PTTXT442JF5UWYHPL3/versaproject_04_navigation.png Fitbit Versa - NAVIGATION The re-design of the smartwatch navigational model to be health, fitness, and wellness first. Supporting mental models for lives on the go. https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1525668952621-UQCMMZODAKO13X0KPLM2/versaproject_17.png Fitbit Versa https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1525842229251-XG2B628AKPL5LBLXIKGT/versaproject_11.1.png Fitbit Versa https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1525758142488-XSI2EG4LQY8Y40P40MDT/FitbitOS2.0_NavFlow-16s.gif Fitbit Versa https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1525569622232-D77FUIF1F1Y8RD75S99U/versaproject_14.png Fitbit Versa https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1525568824546-QIEUEVO8NPS8NHVF1XGW/versaproject_08.png Fitbit Versa https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1525568612620-0INE2R5XMQAFTQ22DBAS/versaproject_06.png Fitbit Versa https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1524462797317-O40WNWAY5RT9KX1O824B/versaproject_04_femalehealth.png Fitbit Versa - FEMALE HEALTH TRACKING On-wrist cycle tracking to give women more control over their health. https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1526078974392-I53GWLZA04BOKO59KZV0/versaproject_01.png Fitbit Versa https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1525569376525-8ZZ1WM3R6GJ5HZCJZLCL/versaproject_10.png Fitbit Versa https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1525838303010-28N4XOZ8M8JDUUWG02U5/FitbitTodayApp.gif Fitbit Versa https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1525568548971-RYJNI19G42MZYGD9MKMG/versaproject_05.png Fitbit Versa https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1525569582689-0BEQS5T3E0PXDJBHHTUO/versaproject_12.png Fitbit Versa https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1525569672106-B3XPURQZVBKXBVNEBQR7/versaproject_15.png Fitbit Versa https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1524459638094-9ZJOAX4IX66H5HQZARS4/versaproject_03.png Fitbit Versa https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1526104178223-L3SMW8S8OBKX5ULE2CFJ/Fitness-On-Toast-Faya-Blog-Girl-Healthy-Workout-Training-Fitbit-Versa-Hampstead-Heath-Kenwood-House-Fields-Run-3.jpg Fitbit Versa https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1524462713040-VRUZXV1KHHCQU2ERZ9Q4/image-asset.png Fitbit Versa - NEW TODAY APP A holistic perspective on understanding personal health stats and taking action, while increasing awareness with a simple glance. https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1526103613575-K5Z6HOCY1E76P1KSNQC9/Versa_Lifestyle_Core_Peach_Breakfast_FitbitHomeChatter_1782.png Fitbit Versa https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1526078897692-ZZ8DKOU7ZMMD2JN5TDQW/versaproject_04_gamification1.png Fitbit Versa - GAMIFICATION Designed Fitbit Pet, a tamagotchi-inspired digital pet clock face made to motivate their owners. Contact me to learn more. https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1524458675459-JVPVFXFJRNEY4NIN09K0/versa_headerimg.png Fitbit Versa http://www.alexandrayee.com/googlepixelbuds daily 0.75 2024-01-16 https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1705373417460-AT3G91HLO463PHCXSL1D/image-asset.jpeg Google Pixel Buds - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/0bf7bd42-6ec7-480b-b42f-e002ac6c7579/DynamicSKUOOBE.png Google Pixel Buds - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/4cf3fc03-928a-4987-8203-a26a28a16d07/the-verge-logo-transparent.png Google Pixel Buds - From The Verge “By holding onto a lot of what worked best on the 2020 Pixel Buds – namely sound quality and hands-free voice controls– and improving other parts that didn’t, Google has ended up with an appealing set of $99 earbuds.” https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/96a8f420-e0cf-45c3-8e82-e8521bbbd6e3/PBAS-withphone-straight-cropped.png Google Pixel Buds - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/5fc634dc-a50c-464c-aa2a-fc871eb4e187/Screen+Shot+2022-08-04+at+11.58.08+AM.png Google Pixel Buds - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/1677187387232-NCIGRDEBDL2JJNN4LRW7/Screen+Shot+2022-08-04+at+12.07.48+PM.png Google Pixel Buds http://www.alexandrayee.com/planscape daily 0.75 2024-01-23 https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/7a549b1e-1aaa-4735-b536-f1b024133690/Screenshot+2024-01-22+at+10.47.12%E2%80%AFPM.png Planscape - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54ed7c00e4b047097798257c/bf696f49-deb6-4092-8094-a1dba8c58dad/Screenshot+2024-01-22+at+10.48.30%E2%80%AFPM.jpg Planscape - 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