DO YOU TEXT WHILE DRIVING?
THE REALITY IS, MOST DRIVERS text behind the wheel AND IT'S A HUGE PROBLEM.
83% of adults report texting, talking, and app use while driving
60% said they have been hit or nearly hit by someone on a cell phone
45% admitted to making a driving mistake while talking on a cell phone
let's face it, WE HAVE AN INSATIABLE DESIRE TO ALWAYS BE CONNECTED.
Challenge: How can WE design a better experience for a distracted driver?
My Role: Interaction Design, Prototyping, Quality Assurance (Design), Wireframe/Flows, Logic Flows, Delivering Specs, Copywriting, User Research Analysis, Product Strategy, Marketing, Branding.
Worked directly with 2 Designers and 8 Engineers.
Read my Medium article, Go Ahead, Chat & Drive for more
details of what inspired the creation of Chatbaka.
Below is the story of how Chatbaka transformed from first launch to its second large iteration.
We launched the first version of Chatbaka on April 15th, 2015,
as an app designed to help people stay connected while driving to their destinations.
We started with
Chat on a Map...
- Speak to send voice messages.
- Listen to replies read out loud.
- Navigate and chat without having to switch apps.
- Discover places nearby, share locations and ETAs.
- Coordinate pick-ups, carpools, etc much easier.
How did people like it?
how did we respond?
Overall, the concept of the app was well received, however we may have added too many features, too early, which leads to confused new users and a decreased retention rate. With multiple test sessions and analyzing data, we identified areas for improvement.
- Principally, that "driving" equals "navigation", thus needing a map feature.
- People are open to sharing their locations with friends.
- People are comfortable sending voice recordings to friends.
- People don't like sharing their locations.
- People were not using navigation often.
- The interface was too mature for first time users.
- The buttons were still not big enough for driver safety.
We tested prototypes of new concepts and directions with users and iterated until we landed on a solid direction.
The design evolved by looking at our mobile analytics, hearing feedback from our user-testing sessions, and simplifying our value proposition.
After launching the update, we saw a nearly 2000% increase in our usage, adoption, total sessions, etc.
update: all about communication
We chose to focus on messaging as the core priority of the app and simplified the features set by several leading points, including:
EASY TAP TARGETS
This glance-able design keeps drivers' eyes on the road. No more reaching for that small icon. See your group in a split avatar, and swipe left to easily switch to your most recent group.
Hear incoming messages read out loud as you drive. Voice queues avoid having to look at your screen. The purple background indicates you're in playback mode.
Access your groups list in an instant. Large tiles create tappable areas if you switch groups while on-the-go. Groups with unchecked messages get pinned to the top, and your most recent group will always be on the top left.
Talk to text
Record your voice in 10 seconds and a transcript is sent to your group, along with a voice file. These messages can be sent to any device via MMS.
Use Text Mode when you're not driving, but your friends may be. Send a text to them, and it gets read aloud. Keep all your friends safe. Listen to past audio messages.
Tap the top notification bar to instantly switch groups and catch up on the latest messages.